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Deal Sheet: 2026 Highlander Limited AWD
Longo Toyota of Prosper · Prosper, TX · VIN: 5TDKDRBH2TS612920
This Is Already a Great Deal
Opening Offer
$52,645
Asking Price
$54,273
Max Price
$54,273
- • Recent buyers paid ~$33 above MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $458 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$48,681
Est. Invoice$49,775
Holdback (est.)$1,094
MSRP (Sticker)$54,698
Dealer Add-Ons (DIA)+$349
Asking Price$54,273
Markup-$425
Est. Dealer Margin on This Car$5,592
Percentile8% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold442
Avg Markup+$33
Median Markup$0
Best Deal-$5,033
Worst Deal+$10,002
% Sold Below MSRP66%
Avg Days to Sell25 days
Dealer Profile
Inventory334 vehicles
Avg Markup (All Models)-$1,203
Avg Markup (Highlander)-$458
% Below MSRP67%
Avg Days to Sell21 days
Avg Sold Markup-$1,094
Price History
Jul 2, 2026$55,097 → $54,522(-$575)
Jul 7, 2026$54,522 → $54,273(-$249)
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