Deal Sheet: 2026 Highlander Hybrid Platinum AWD

West Herr Toyota of Rochester · Rochester, NY · VIN: 5TDEBRCH4TS27J067

This Is Already a Great Deal

Opening Offer

$56,001

Asking Price

$57,733

Max Price

$57,733

• Recent buyers paid ~$195 above MSRP
• Asking price is already $595 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$51,738

Est. Invoice$52,901

Holdback$1,163

MSRP (Sticker)$58,133

Asking Price$57,733

Markup-$400

Dealer Margin on This Car$5,995

Percentile9% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1593

Avg Markup+$195

Median Markup$0

Best Deal-$4,813

Worst Deal+$9,995

% Sold Below MSRP67%

Avg Days to Sell28 days

Dealer Profile

Inventory174 vehicles

Avg Markup (All Models)-$252

Avg Markup (Highlander Hybrid)-$200

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$74

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