Deal Sheet: 2026 Grand Highlander Hybrid XLE FWD

Wilson Toyota · Ames, IA · VIN: 5TDABAA52TS35F918

Negotiation Guide

Opening Offer

$47,983

Fair Price

$49,483

Walk Away Above

$49,397

• Recent buyers paid ~$172 above MSRP

Price Breakdown

Est. Dealer Cost$43,887

Est. Invoice$44,873

Holdback (est.)$986

MSRP (Sticker)$49,311

Asking Price$49,491

Markup+$180

Est. Dealer Margin on This Car$5,604

Percentile60% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold4

Avg Markup+$172

Median Markup+$145

Best Deal$0

Worst Deal+$399

% Sold Below MSRP25%

Avg Days to Sell17 days

Dealer Profile

Inventory249 vehicles

Avg Markup (All Models)-$227

Avg Markup (Grand Highlander)+$178

% Below MSRP18%

Avg Days to Sell31 days

Avg Sold Markup-$58

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