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Deal Sheet: 2026 Grand Highlander Platinum AWD
Victory Toyota Barboursville · Barboursville, WV · VIN: 5TDAAAB5XTS146410
This Is Already a Great Deal
Opening Offer
$52,989
Asking Price
$54,628
Max Price
$54,628
- • Recent buyers paid ~$129 above MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $3,004 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$51,178
Est. Invoice$52,328
Holdback (est.)$1,150
MSRP (Sticker)$57,503
Asking Price$54,628
Markup-$2,875
Est. Dealer Margin on This Car$3,450
Percentile3% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold1884
Avg Markup+$129
Median Markup$0
Best Deal-$5,101
Worst Deal+$5,983
% Sold Below MSRP61%
Avg Days to Sell24 days
Dealer Profile
Inventory106 vehicles
Avg Markup (All Models)-$1,300
Avg Markup (Grand Highlander)-$809
% Below MSRP98%
Avg Days to Sell27 days
Avg Sold Markup-$879
Price History
Jul 12, 2026$57,503 → $56,353(-$1,150)
Jul 17, 2026$56,353 → $54,628(-$1,725)
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