Deal Sheet: 2026 Grand Highlander Platinum AWD

Fowler Toyota · Norman, OK · VIN: 5TDAAAB59TS31I706

Negotiation Guide

Opening Offer

$59,695

Fair Price

$61,195

Walk Away Above

$61,137

• Recent buyers paid ~$117 above MSRP

Price Breakdown

Est. Dealer Cost$54,359

Est. Invoice$55,581

Holdback (est.)$1,222

MSRP (Sticker)$61,078

Asking Price$61,677

Markup+$599

Est. Dealer Margin on This Car$7,318

Percentile79% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold2165

Avg Markup+$117

Median Markup$0

Best Deal-$5,257

Worst Deal+$6,043

% Sold Below MSRP62%

Avg Days to Sell25 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$254

Avg Markup (Grand Highlander)+$1,979

% Below MSRP52%

Avg Days to Sell23 days

Avg Sold Markup+$756

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