Deal Sheet: 2026 Grand Highlander Platinum AWD

AutoNation Toyota Pinellas Park · Pinellas Park, FL · VIN: 5TDAAAB57TS31I882

Negotiation Guide

Opening Offer

$59,083

Fair Price

$60,583

Walk Away Above

$60,525

• Recent buyers paid ~$117 above MSRP

Price Breakdown

Est. Dealer Cost$53,815

Est. Invoice$55,024

Holdback (est.)$1,209

MSRP (Sticker)$60,466

Asking Price$61,960

Markup+$1,494

Est. Dealer Margin on This Car$8,145

Percentile92% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold2165

Avg Markup+$117

Median Markup$0

Best Deal-$5,257

Worst Deal+$6,043

% Sold Below MSRP62%

Avg Days to Sell25 days

Dealer Profile

Inventory693 vehicles

Avg Markup (All Models)+$148

Avg Markup (Grand Highlander)+$459

% Below MSRP48%

Avg Days to Sell25 days

Avg Sold Markup+$194

Price History

Jul 18, 2026$58,133 → $61,960(+$3,827)

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