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Deal Sheet: 2026 Grand Highlander Platinum AWD
Smart Motors Toyota · Madison, WI · VIN: 5TDAAAB57TS29P060
Negotiation Guide
Opening Offer
$58,392
Fair Price
$59,892
Walk Away Above
$60,074
- • Recent buyers paid ~$117 above MSRP
- • Sitting 45 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,629
Est. Invoice$54,834
Holdback (est.)$1,205
MSRP (Sticker)$60,257
Asking Price$60,257
Markup$0
Est. Dealer Margin on This Car$6,628
Percentile59% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold2165
Avg Markup+$117
Median Markup$0
Best Deal-$5,257
Worst Deal+$6,043
% Sold Below MSRP62%
Avg Days to Sell25 days
Dealer Profile
Inventory202 vehicles
Avg Markup (All Models)-$2,028
Avg Markup (Grand Highlander)$0
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,772
Price History
Jun 26, 2026$62,686 → $63,086(+$400)
Jul 2, 2026$63,086 → $60,257(-$2,829)
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