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Deal Sheet: 2026 Grand Highlander Platinum AWD
Massey Toyota · Kinston, NC · VIN: 5TDAAAB57TS29N275
Negotiation Guide
Opening Offer
$56,240
Fair Price
$57,740
Walk Away Above
$57,967
- • Recent buyers paid ~$129 above MSRP
- • Sitting 48 days (avg 24) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,792
Est. Invoice$52,956
Holdback (est.)$1,164
MSRP (Sticker)$58,193
Asking Price$58,882
Markup+$689
Est. Dealer Margin on This Car$7,090
Percentile80% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold1884
Avg Markup+$129
Median Markup$0
Best Deal-$5,101
Worst Deal+$5,983
% Sold Below MSRP61%
Avg Days to Sell24 days
Dealer Profile
Inventory59 vehicles
Avg Markup (All Models)-$665
Avg Markup (Grand Highlander)+$260
% Below MSRP41%
Avg Days to Sell20 days
Avg Sold Markup+$90
Price History
Jun 26, 2026$58,921 → $59,321(+$400)
Jul 3, 2026$59,321 → $60,892(+$1,571)
Jul 4, 2026$60,892 → $59,581(-$1,311)
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