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Deal Sheet: 2026 Grand Highlander Platinum AWD
DCH Freehold Toyota · Freehold, NJ · VIN: 5TDAAAB55TS147500
This Is Already a Great Deal
Opening Offer
$54,987
Asking Price
$56,688
Max Price
$56,688
- • Recent buyers paid ~$129 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $909 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$51,147
Est. Invoice$52,296
Holdback (est.)$1,149
MSRP (Sticker)$57,468
Dealer Add-Ons (DIA)+$990
Asking Price$56,688
Markup-$780
Est. Dealer Margin on This Car$5,541
Percentile9% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold1884
Avg Markup+$129
Median Markup$0
Best Deal-$5,101
Worst Deal+$5,983
% Sold Below MSRP61%
Avg Days to Sell24 days
Dealer Profile
Inventory368 vehicles
Avg Markup (All Models)-$295
Avg Markup (Grand Highlander)-$61
% Below MSRP80%
Avg Days to Sell35 days
Avg Sold Markup+$121
Price History
Jul 3, 2026$58,458 → $58,467(+$9)
Jul 17, 2026$58,467 → $56,688(-$1,779)
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