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Deal Sheet: 2026 Grand Highlander Platinum AWD

Route 22 Toyota · Hillside, NJ · VIN: 5TDAAAB54TS29O710

Negotiation Guide

Opening Offer
$55,829
Fair Price
$57,329
Walk Away Above
$57,541
  • Recent buyers paid ~$129 above MSRP
  • Sitting 47 days (avg 24) — extra leverage
  • Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,400
Est. Invoice$52,555
Holdback (est.)$1,155
MSRP (Sticker)$57,753
Asking Price$57,752
Markup-$1
Est. Dealer Margin on This Car$6,352
Percentile14% of inventory is priced lower
Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1884
Avg Markup+$129
Median Markup$0
Best Deal-$5,101
Worst Deal+$5,983
% Sold Below MSRP61%
Avg Days to Sell24 days

Dealer Profile

Inventory319 vehicles
Avg Markup (All Models)+$75
Avg Markup (Grand Highlander)+$514
% Below MSRP47%
Avg Days to Sell33 days
Avg Sold Markup+$286

Price History

Jun 6, 2026$60,756$58,352(-$2,404)
Jun 23, 2026$58,352$57,352(-$1,000)
Jun 26, 2026$57,352$57,752(+$400)