Deal Sheet: 2026 Grand Highlander Platinum AWD

Berlin City Toyota of Portland · Portland, ME · VIN: 5TDAAAB53TS147754

Negotiation Guide

Opening Offer

$59,678

Fair Price

$61,178

Walk Away Above

$61,118

• Recent buyers paid ~$120 above MSRP

Price Breakdown

Est. Dealer Cost$54,342

Est. Invoice$55,563

Holdback (est.)$1,221

MSRP (Sticker)$61,058

Asking Price$61,857

Markup+$799

Est. Dealer Margin on This Car$7,515

Percentile85% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold2352

Avg Markup+$120

Median Markup$0

Best Deal-$5,257

Worst Deal+$9,432

% Sold Below MSRP62%

Avg Days to Sell25 days

Dealer Profile

Inventory282 vehicles

Avg Markup (All Models)-$1,217

Avg Markup (Grand Highlander)+$799

% Below MSRP76%

Avg Days to Sell36 days

Avg Sold Markup-$1,703

Price History

Jul 15, 2026$61,058 → $61,857(+$799)

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