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Deal Sheet: 2026 Grand Highlander Limited AWD
Mike Erdman Toyota · Cocoa, FL · VIN: 5TDAAAB53TS137743
Negotiation Guide
Opening Offer
$57,574
Fair Price
$59,074
Walk Away Above
$59,549
- • Recent buyers paid ~$3 below MSRP
- • Sitting 67 days (avg 26) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,421
Est. Invoice$54,622
Holdback$1,200
MSRP (Sticker)$60,024
Asking Price$60,024
Markup$0
Dealer Margin on This Car$6,603
Percentile62% of inventory is priced lower
Days on Lot67 days
What Others Paid (Last 30 Days)
Cars Sold1469
Avg Markup-$3
Median Markup$0
Best Deal-$5,088
Worst Deal+$5,999
% Sold Below MSRP69%
Avg Days to Sell26 days
Dealer Profile
Inventory211 vehicles
Avg Markup (All Models)-$633
Avg Markup (Grand Highlander)$0
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup+$382
Price History
May 5, 2026$60,856 → $60,951(+$95)
May 8, 2026$60,951 → $60,024(-$927)
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