Deal Sheet: 2026 Grand Highlander Platinum AWD

Billion Toyota · Sioux Falls, SD · VIN: 5TDAAAB52TS35E527

Negotiation Guide

Opening Offer

$58,032

Fair Price

$59,532

Walk Away Above

$59,468

• Recent buyers paid ~$129 above MSRP

Price Breakdown

Est. Dealer Cost$52,869

Est. Invoice$54,057

Holdback (est.)$1,188

MSRP (Sticker)$59,403

Dealer Add-Ons (DIA)+$399

Asking Price$60,051

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,182

Percentile79% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold1884

Avg Markup+$129

Median Markup$0

Best Deal-$5,101

Worst Deal+$5,983

% Sold Below MSRP61%

Avg Days to Sell24 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (Grand Highlander)+$648

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$78

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