Deal Sheet: 2026 Grand Highlander Platinum AWD

Massey Toyota · Kinston, NC · VIN: 5TDAAAB52TS31G179

Negotiation Guide

Opening Offer

$57,620

Fair Price

$59,120

Walk Away Above

$59,056

• Recent buyers paid ~$129 above MSRP

Price Breakdown

Est. Dealer Cost$52,502

Est. Invoice$53,682

Holdback (est.)$1,180

MSRP (Sticker)$58,991

Asking Price$59,680

Markup+$689

Est. Dealer Margin on This Car$7,178

Percentile80% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1884

Avg Markup+$129

Median Markup$0

Best Deal-$5,101

Worst Deal+$5,983

% Sold Below MSRP61%

Avg Days to Sell24 days

Dealer Profile

Inventory59 vehicles

Avg Markup (All Models)-$665

Avg Markup (Grand Highlander)+$260

% Below MSRP41%

Avg Days to Sell20 days

Avg Sold Markup+$91

Price History

Jul 4, 2026$59,530 → $59,680(+$150)

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