Deal Sheet: 2026 Grand Highlander Platinum AWD

Victory Toyota Charleston · Charleston, WV · VIN: 5TDAAAB51TS144352

Negotiation Guide

Opening Offer

$56,842

Fair Price

$58,342

Walk Away Above

$58,485

• Recent buyers paid ~$129 above MSRP
• Sitting 41 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$52,179

Est. Invoice$53,351

Holdback (est.)$1,173

MSRP (Sticker)$58,628

Asking Price$58,628

Markup$0

Est. Dealer Margin on This Car$6,449

Percentile59% of inventory is priced lower

Days on Lot41 days

What Others Paid (Last 30 Days)

Cars Sold1884

Avg Markup+$129

Median Markup$0

Best Deal-$5,101

Worst Deal+$5,983

% Sold Below MSRP61%

Avg Days to Sell24 days

Dealer Profile

Inventory96 vehicles

Avg Markup (All Models)-$45

Avg Markup (Grand Highlander)$0

% Below MSRP98%

Avg Days to Sell34 days

Avg Sold Markup-$75

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