Deal Sheet: 2026 Grand Highlander XLE FWD

I-95 Toyota of Brunswick · Brunswick, GA · VIN: 5TDAAAA59TS29O719

Negotiation Guide

Opening Offer

$49,521

Fair Price

$51,021

Walk Away Above

$50,947

• Recent buyers paid ~$149 above MSRP

Price Breakdown

Est. Dealer Cost$45,276

Est. Invoice$46,294

Holdback (est.)$1,017

MSRP (Sticker)$50,872

Asking Price$51,872

Markup+$1,000

Est. Dealer Margin on This Car$6,596

Percentile80% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold760

Avg Markup+$149

Median Markup$0

Best Deal-$4,284

Worst Deal+$7,020

% Sold Below MSRP58%

Avg Days to Sell21 days

Dealer Profile

Inventory94 vehicles

Avg Markup (All Models)+$143

Avg Markup (Grand Highlander)+$1,633

% Below MSRP40%

Avg Days to Sell24 days

Avg Sold Markup-$394

Price History

Jul 8, 2026$50,872 → $51,872(+$1,000)

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