Deal Sheet: 2026 Nautilus Reserve

Parks Lincoln of Longwood · Longwood, FL · VIN: 5LMPJ8KAXTJ070287

Negotiation Guide

Opening Offer

$67,852

Fair Price

$69,352

Walk Away Above

$68,171

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$59,621

Est. Invoice$61,631

Holdback (est.)$2,010

MSRP (Sticker)$66,990

Asking Price$71,990

Markup+$5,000

Est. Dealer Margin on This Car$12,369

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory143 vehicles

Avg Markup (All Models)+$4,280

Avg Markup (Nautilus)+$5,000

% Below MSRP5%

Avg Days to Sell19 days

Avg Sold Markup+$1,531

Price History

Jul 9, 2026$68,990 → $71,990(+$3,000)

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