Deal Sheet: 2026 Nautilus Reserve

LaFontaine Lincoln Grand Rapids · Grand Rapids, MI · VIN: 5LMPJ8K42TJ059410

Negotiation Guide

Opening Offer

$76,322

Fair Price

$77,822

Walk Away Above

$76,641

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$67,159

Est. Invoice$69,423

Holdback (est.)$2,264

MSRP (Sticker)$75,460

Asking Price$80,460

Markup+$5,000

Est. Dealer Margin on This Car$13,301

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)+$3,912

Avg Markup (Nautilus)+$5,000

% Below MSRP13%

Avg Days to Sell20 days

Avg Sold Markup+$1,712

Cheaper Nautilus Reserve Inventory

Lincoln of FranklinFranklin, TN

+$5,000$74,72046d

Evergreen LincolnIssaquah, WA

+$5,000$79,29546d

Ford Lincoln of LafayetteLafayette, IN

+$5,000$77,49046d

Reineke Ford of TiffinTiffin, OH

+$5,000$75,35546d

Parks Lincoln of TampaTampa, FL

+$5,000$78,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$71,99032d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,69532d

Heller Lincoln of PontiacPontiac, IL

+$5,000$71,64025d