Deal Sheet: 2026 Nautilus Reserve

Durango Lincoln · Durango, CO · VIN: 5LMPJ8KAXTJ068099

Negotiation Guide

Opening Offer

$72,057

Fair Price

$73,557

Walk Away Above

$72,376

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$63,364

Est. Invoice$65,499

Holdback (est.)$2,136

MSRP (Sticker)$71,195

Asking Price$76,195

Markup+$5,000

Est. Dealer Margin on This Car$12,831

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory108 vehicles

Avg Markup (All Models)-$1,074

Avg Markup (Nautilus)+$5,000

% Below MSRP87%

Avg Days to Sell23 days

Avg Sold Markup-$466

Price History

Jul 9, 2026$73,195 → $76,195(+$3,000)

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