Deal Sheet: 2026 Nautilus Reserve

White's Canyon Lincoln · Spearfish, SD · VIN: 5LMPJ8KAXTJ056163

Negotiation Guide

Opening Offer

$75,878

Fair Price

$77,378

Walk Away Above

$76,544

• Recent buyers paid ~$2,362 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$67,382

Est. Invoice$69,653

Holdback (est.)$2,271

MSRP (Sticker)$75,710

Asking Price$80,710

Markup+$5,000

Est. Dealer Margin on This Car$13,328

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory89 vehicles

Avg Markup (All Models)-$612

Avg Markup (Nautilus)+$5,000

% Below MSRP82%

Avg Days to Sell23 days

Avg Sold Markup-$32

Price History

Jul 9, 2026$77,710 → $80,710(+$3,000)

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