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Deal Sheet: 2026 Nautilus Reserve
Irwin Lincoln · Freehold, NJ · VIN: 5LMPJ8KA9TJ066313
Negotiation Guide
Opening Offer
$71,002
Fair Price
$72,502
Walk Away Above
$71,321
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$62,425
Est. Invoice$64,529
Holdback (est.)$2,104
MSRP (Sticker)$70,140
Asking Price$75,140
Markup+$5,000
Est. Dealer Margin on This Car$12,715
Percentile100% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory87 vehicles
Avg Markup (All Models)+$3,506
Avg Markup (Nautilus)+$5,000
% Below MSRP21%
Avg Days to Sell23 days
Avg Sold Markup+$2,144
Price History
Jul 9, 2026$72,140 → $75,140(+$3,000)
Cheaper Nautilus Reserve Inventory
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+$5,000$74,72046d
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+$5,000$79,29546d
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+$5,000$77,49046d
LaFontaine Lincoln Grand RapidsGrand Rapids, MI
+$5,000$80,46016d
Reineke Ford of TiffinTiffin, OH
+$5,000$75,35546d
Parks Lincoln of TampaTampa, FL
+$5,000$78,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$71,99032d
Parks Lincoln of TampaTampa, FL
+$5,000$75,59532d
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+$5,000$75,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$75,69532d