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Deal Sheet: 2026 Nautilus Reserve
Don Franklin Lincoln Elizabethtown · Elizabethtown, KY · VIN: 5LMPJ8KA9TJ042724
Negotiation Guide
Opening Offer
$70,458
Fair Price
$71,958
Walk Away Above
$71,099
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$62,514
Est. Invoice$64,621
Holdback (est.)$2,107
MSRP (Sticker)$70,240
Asking Price$75,240
Markup+$5,000
Est. Dealer Margin on This Car$12,726
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory31 vehicles
Avg Markup (All Models)+$3,710
Avg Markup (Nautilus)+$5,000
% Below MSRP19%
Avg Days to Sell20 days
Avg Sold Markup+$1,500
Price History
Jul 9, 2026$72,240 → $75,240(+$3,000)
Cheaper Nautilus Reserve Inventory
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+$5,000$74,72046d
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+$5,000$79,29546d
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+$5,000$77,49046d
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+$5,000$80,46016d
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+$5,000$75,35546d
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+$5,000$78,59532d
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+$5,000$71,99032d
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+$5,000$75,69532d