Deal Sheet: 2026 Nautilus Reserve

Gray-Daniels Ford Lincoln · Brandon, MS · VIN: 5LMPJ8KA8TJ069462

Negotiation Guide

Opening Offer

$70,267

Fair Price

$71,767

Walk Away Above

$70,586

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$61,770

Est. Invoice$63,853

Holdback (est.)$2,082

MSRP (Sticker)$69,405

Asking Price$74,405

Markup+$5,000

Est. Dealer Margin on This Car$12,635

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory426 vehicles

Avg Markup (All Models)-$1,082

Avg Markup (Nautilus)+$5,000

% Below MSRP83%

Avg Days to Sell23 days

Avg Sold Markup-$668

Price History

Jul 9, 2026$71,405 → $74,405(+$3,000)

Cheaper Nautilus Reserve Inventory

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+$5,000$74,72046d

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+$5,000$79,29546d

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+$5,000$77,49046d

LaFontaine Lincoln Grand RapidsGrand Rapids, MI

+$5,000$80,46016d

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+$5,000$75,35546d

Parks Lincoln of TampaTampa, FL

+$5,000$78,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$71,99032d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,69532d