Deal Sheet: 2026 Nautilus Reserve

Don Franklin Lincoln Elizabethtown · Elizabethtown, KY · VIN: 5LMPJ8KA8TJ056176

Negotiation Guide

Opening Offer

$67,436

Fair Price

$68,936

Walk Away Above

$68,063

• Recent buyers paid ~$2,362 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$59,799

Est. Invoice$61,815

Holdback (est.)$2,016

MSRP (Sticker)$67,190

Asking Price$72,190

Markup+$5,000

Est. Dealer Margin on This Car$12,391

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory31 vehicles

Avg Markup (All Models)+$3,710

Avg Markup (Nautilus)+$5,000

% Below MSRP19%

Avg Days to Sell20 days

Avg Sold Markup+$1,500

Price History

Jul 9, 2026$69,190 → $72,190(+$3,000)

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