Deal Sheet: 2026 Nautilus Reserve

Courtesy Lincoln · Altoona, PA · VIN: 5LMPJ8KA7TJ069517

Negotiation Guide

Opening Offer

$67,902

Fair Price

$69,402

Walk Away Above

$68,221

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$59,666

Est. Invoice$61,677

Holdback (est.)$2,011

MSRP (Sticker)$67,040

Asking Price$72,040

Markup+$5,000

Est. Dealer Margin on This Car$12,374

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory69 vehicles

Avg Markup (All Models)-$1,377

Avg Markup (Nautilus)+$5,000

% Below MSRP80%

Avg Days to Sell25 days

Avg Sold Markup-$556

Price History

Jul 9, 2026$69,040 → $72,040(+$3,000)

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