Deal Sheet: 2026 Nautilus Reserve

Hennessy Lincoln Atlanta · Atlanta, GA · VIN: 5LMPJ8KA7TJ065659

Negotiation Guide

Opening Offer

$72,307

Fair Price

$73,807

Walk Away Above

$72,626

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$63,586

Est. Invoice$65,729

Holdback (est.)$2,143

MSRP (Sticker)$71,445

Asking Price$76,445

Markup+$5,000

Est. Dealer Margin on This Car$12,859

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory411 vehicles

Avg Markup (All Models)-$39

Avg Markup (Nautilus)+$5,000

% Below MSRP66%

Avg Days to Sell23 days

Avg Sold Markup-$615

Price History

Jul 9, 2026$73,445 → $76,445(+$3,000)

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