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Deal Sheet: 2026 Nautilus Reserve
Bill Collins Lincoln · Louisville, KY · VIN: 5LMPJ8KA7TJ055438
Negotiation Guide
Opening Offer
$66,693
Fair Price
$68,193
Walk Away Above
$67,316
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$59,132
Est. Invoice$61,125
Holdback (est.)$1,993
MSRP (Sticker)$66,440
Asking Price$71,440
Markup+$5,000
Est. Dealer Margin on This Car$12,308
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory399 vehicles
Avg Markup (All Models)-$19
Avg Markup (Nautilus)+$5,000
% Below MSRP66%
Avg Days to Sell22 days
Avg Sold Markup-$421
Price History
Jul 9, 2026$68,440 → $71,440(+$3,000)
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