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Deal Sheet: 2026 Nautilus Reserve
Jack Demmer Lincoln, Inc. · Dearborn, MI · VIN: 5LMPJ8KA7TJ053690
Negotiation Guide
Opening Offer
$74,986
Fair Price
$76,486
Walk Away Above
$75,648
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$66,581
Est. Invoice$68,825
Holdback (est.)$2,244
MSRP (Sticker)$74,810
Asking Price$79,810
Markup+$5,000
Est. Dealer Margin on This Car$13,229
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory159 vehicles
Avg Markup (All Models)+$4,818
Avg Markup (Nautilus)+$5,000
% Below MSRP1%
Avg Days to Sell19 days
Avg Sold Markup+$2,316
Price History
Jul 9, 2026$76,810 → $79,810(+$3,000)
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+$5,000$74,72046d
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+$5,000$80,46016d
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+$5,000$75,35546d
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