Deal Sheet: 2026 Nautilus Reserve

McLarty Daniel Lincoln · Bentonville, AR · VIN: 5LMPJ8KA6TJ070299

Negotiation Guide

Opening Offer

$67,852

Fair Price

$69,352

Walk Away Above

$68,171

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$59,621

Est. Invoice$61,631

Holdback (est.)$2,010

MSRP (Sticker)$66,990

Asking Price$71,990

Markup+$5,000

Est. Dealer Margin on This Car$12,369

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory352 vehicles

Avg Markup (All Models)-$1,257

Avg Markup (Nautilus)+$5,000

% Below MSRP84%

Avg Days to Sell23 days

Avg Sold Markup-$753

Price History

Jul 9, 2026$68,990 → $71,990(+$3,000)

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