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Deal Sheet: 2026 Nautilus Reserve
Southgate Lincoln, LLC · Southgate, MI · VIN: 5LMPJ8KA6TJ067242
Negotiation Guide
Opening Offer
$66,892
Fair Price
$68,392
Walk Away Above
$67,211
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$58,767
Est. Invoice$60,748
Holdback (est.)$1,981
MSRP (Sticker)$66,030
Asking Price$71,030
Markup+$5,000
Est. Dealer Margin on This Car$12,263
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory58 vehicles
Avg Markup (All Models)+$4,724
Avg Markup (Nautilus)+$5,000
% Below MSRP3%
Avg Days to Sell24 days
Avg Sold Markup+$2,588
Price History
Jul 9, 2026$68,030 → $71,030(+$3,000)
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