Deal Sheet: 2026 Nautilus Reserve

Don Wood Lincoln · Athens, OH · VIN: 5LMPJ8KA6TJ061327

Negotiation Guide

Opening Offer

$70,012

Fair Price

$71,512

Walk Away Above

$70,651

• Recent buyers paid ~$2,362 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$62,113

Est. Invoice$64,207

Holdback (est.)$2,094

MSRP (Sticker)$69,790

Asking Price$74,790

Markup+$5,000

Est. Dealer Margin on This Car$12,677

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory57 vehicles

Avg Markup (All Models)-$1,263

Avg Markup (Nautilus)+$5,000

% Below MSRP84%

Avg Days to Sell29 days

Avg Sold Markup-$250

Price History

Jul 9, 2026$71,790 → $74,790(+$3,000)

Cheaper Nautilus Reserve Inventory

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+$5,000$74,72046d

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+$5,000$75,35546d

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+$5,000$71,99032d

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+$5,000$75,69532d