Deal Sheet: 2026 Nautilus Reserve

Mark McLarty Lincoln · North Little Rock, AR · VIN: 5LMPJ8KA6TJ051316

Negotiation Guide

Opening Offer

$73,980

Fair Price

$75,480

Walk Away Above

$74,638

• Recent buyers paid ~$2,362 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$65,678

Est. Invoice$67,891

Holdback (est.)$2,214

MSRP (Sticker)$73,795

Asking Price$78,795

Markup+$5,000

Est. Dealer Margin on This Car$13,117

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory263 vehicles

Avg Markup (All Models)-$1,283

Avg Markup (Nautilus)+$5,000

% Below MSRP81%

Avg Days to Sell22 days

Avg Sold Markup-$617

Price History

Jul 9, 2026$75,795 → $78,795(+$3,000)

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+$5,000$74,72046d

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+$5,000$75,35546d

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+$5,000$78,59532d

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+$5,000$75,69532d