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Deal Sheet: 2026 Nautilus Reserve
Lincoln of Franklin · Franklin, TN · VIN: 5LMPJ8KA5TJ052621
Negotiation Guide
Opening Offer
$74,040
Fair Price
$75,540
Walk Away Above
$74,697
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$65,731
Est. Invoice$67,947
Holdback (est.)$2,216
MSRP (Sticker)$73,855
Asking Price$78,855
Markup+$5,000
Est. Dealer Margin on This Car$13,124
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory414 vehicles
Avg Markup (All Models)-$182
Avg Markup (Nautilus)+$5,000
% Below MSRP68%
Avg Days to Sell23 days
Avg Sold Markup-$295
Price History
Jul 9, 2026$75,855 → $78,855(+$3,000)
Cheaper Nautilus Reserve Inventory
Lincoln of FranklinFranklin, TN
+$5,000$74,72046d
Evergreen LincolnIssaquah, WA
+$5,000$79,29546d
Ford Lincoln of LafayetteLafayette, IN
+$5,000$77,49046d
LaFontaine Lincoln Grand RapidsGrand Rapids, MI
+$5,000$80,46016d
Reineke Ford of TiffinTiffin, OH
+$5,000$75,35546d
Parks Lincoln of TampaTampa, FL
+$5,000$78,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$71,99032d
Parks Lincoln of TampaTampa, FL
+$5,000$75,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$75,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$75,69532d