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Deal Sheet: 2026 Nautilus Reserve
Classic Lincoln of Columbia · Columbia, SC · VIN: 5LMPJ8KA3TJ064735
Negotiation Guide
Opening Offer
$70,909
Fair Price
$72,409
Walk Away Above
$71,552
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$62,919
Est. Invoice$65,039
Holdback (est.)$2,121
MSRP (Sticker)$70,695
Asking Price$75,695
Markup+$5,000
Est. Dealer Margin on This Car$12,776
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory174 vehicles
Avg Markup (All Models)-$822
Avg Markup (Nautilus)+$5,000
% Below MSRP71%
Avg Days to Sell23 days
Avg Sold Markup+$48
Price History
Jul 9, 2026$72,695 → $75,695(+$3,000)
Cheaper Nautilus Reserve Inventory
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+$5,000$74,72046d
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+$5,000$79,29546d
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+$5,000$77,49046d
LaFontaine Lincoln Grand RapidsGrand Rapids, MI
+$5,000$80,46016d
Reineke Ford of TiffinTiffin, OH
+$5,000$75,35546d
Parks Lincoln of TampaTampa, FL
+$5,000$78,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$71,99032d
Parks Lincoln of TampaTampa, FL
+$5,000$75,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$75,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$75,69532d