Deal Sheet: 2026 Nautilus Reserve

Bedford Lincoln · Bedford, PA · VIN: 5LMPJ8KA2TJ070168

Negotiation Guide

Opening Offer

$72,472

Fair Price

$73,972

Walk Away Above

$72,791

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$63,733

Est. Invoice$65,881

Holdback (est.)$2,148

MSRP (Sticker)$71,610

Asking Price$76,610

Markup+$5,000

Est. Dealer Margin on This Car$12,877

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory50 vehicles

Avg Markup (All Models)-$980

Avg Markup (Nautilus)+$5,000

% Below MSRP80%

Avg Days to Sell25 days

Avg Sold Markup-$250

Price History

Jul 9, 2026$73,610 → $76,610(+$3,000)

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