Negotiation Guide
Opening Offer
$70,382
Fair Price
$71,882
Walk Away Above
$70,701
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$61,873
Est. Invoice$63,958
Holdback (est.)$2,086
MSRP (Sticker)$69,520
Asking Price$74,520
Markup+$5,000
Est. Dealer Margin on This Car$12,647
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory128 vehicles
Avg Markup (All Models)+$133
Avg Markup (Nautilus)+$5,000
% Below MSRP63%
Avg Days to Sell24 days
Avg Sold Markup-$181
Price History
Jul 9, 2026$71,520 → $74,520(+$3,000)
Cheaper Nautilus Reserve Inventory
Lincoln of FranklinFranklin, TN
+$5,000$74,72046d
Evergreen LincolnIssaquah, WA
+$5,000$79,29546d
Ford Lincoln of LafayetteLafayette, IN
+$5,000$77,49046d
LaFontaine Lincoln Grand RapidsGrand Rapids, MI
+$5,000$80,46016d
Reineke Ford of TiffinTiffin, OH
+$5,000$75,35546d
Parks Lincoln of TampaTampa, FL
+$5,000$78,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$71,99032d
Parks Lincoln of TampaTampa, FL
+$5,000$75,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$75,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$75,69532d