Deal Sheet: 2026 Nautilus Reserve

Lincoln of Franklin · Franklin, TN · VIN: 5LMPJ8KA1TJ062790

Negotiation Guide

Opening Offer

$75,097

Fair Price

$76,597

Walk Away Above

$75,416

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$66,069

Est. Invoice$68,296

Holdback (est.)$2,227

MSRP (Sticker)$74,235

Asking Price$79,235

Markup+$5,000

Est. Dealer Margin on This Car$13,166

Percentile100% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory414 vehicles

Avg Markup (All Models)-$182

Avg Markup (Nautilus)+$5,000

% Below MSRP68%

Avg Days to Sell23 days

Avg Sold Markup-$295

Price History

Jul 9, 2026$76,235 → $79,235(+$3,000)

Cheaper Nautilus Reserve Inventory

Lincoln of FranklinFranklin, TN

+$5,000$74,72046d

Evergreen LincolnIssaquah, WA

+$5,000$79,29546d

Ford Lincoln of LafayetteLafayette, IN

+$5,000$77,49046d

LaFontaine Lincoln Grand RapidsGrand Rapids, MI

+$5,000$80,46016d

Reineke Ford of TiffinTiffin, OH

+$5,000$75,35546d

Parks Lincoln of TampaTampa, FL

+$5,000$78,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$71,99032d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,69532d