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Deal Sheet: 2026 Nautilus Reserve
Robinson Brothers Lincoln · Baton Rouge, LA · VIN: 5LMPJ8KA0TJ069438
Negotiation Guide
Opening Offer
$70,397
Fair Price
$71,897
Walk Away Above
$70,716
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$61,886
Est. Invoice$63,972
Holdback (est.)$2,086
MSRP (Sticker)$69,535
Asking Price$74,535
Markup+$5,000
Est. Dealer Margin on This Car$12,649
Percentile100% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory306 vehicles
Avg Markup (All Models)+$167
Avg Markup (Nautilus)+$5,000
% Below MSRP67%
Avg Days to Sell21 days
Avg Sold Markup-$123
Price History
Jul 9, 2026$71,535 → $74,535(+$3,000)
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