Deal Sheet: 2026 Nautilus Reserve

Bob-Boyd Lincoln, Inc. · Columbus, OH · VIN: 5LMPJ8K4XTJ061549

Negotiation Guide

Opening Offer

$70,473

Fair Price

$71,973

Walk Away Above

$71,114

• Recent buyers paid ~$2,362 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$62,527

Est. Invoice$64,635

Holdback (est.)$2,108

MSRP (Sticker)$70,255

Asking Price$75,255

Markup+$5,000

Est. Dealer Margin on This Car$12,728

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory202 vehicles

Avg Markup (All Models)+$3,708

Avg Markup (Nautilus)+$5,000

% Below MSRP16%

Avg Days to Sell19 days

Avg Sold Markup+$1,395

Price History

Jul 9, 2026$72,255 → $75,255(+$3,000)

Cheaper Nautilus Reserve Inventory

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+$5,000$74,72046d

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+$5,000$79,29546d

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+$5,000$77,49046d

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+$5,000$80,46016d

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+$5,000$75,35546d

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+$5,000$78,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$71,99032d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

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+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,69532d