Deal Sheet: 2026 Nautilus Reserve

Bill Collins Lincoln · Louisville, KY · VIN: 5LMPJ8K4XTJ059381

Negotiation Guide

Opening Offer

$75,705

Fair Price

$77,205

Walk Away Above

$76,075

• Recent buyers paid ~$2,796 above MSRP
• Sitting 48 days (avg 28) — extra leverage

Price Breakdown

Est. Dealer Cost$66,701

Est. Invoice$68,949

Holdback (est.)$2,248

MSRP (Sticker)$74,945

Asking Price$79,945

Markup+$5,000

Est. Dealer Margin on This Car$13,244

Percentile100% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold1527

Avg Markup+$2,796

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell28 days

Dealer Profile

Inventory341 vehicles

Avg Markup (All Models)+$326

Avg Markup (Nautilus)+$5,000

% Below MSRP62%

Avg Days to Sell28 days

Avg Sold Markup-$781

Price History

Jul 9, 2026$76,945 → $79,945(+$3,000)

Cheaper Nautilus Reserve Inventory

Parks Lincoln of TampaTampa, FL

+$5,000$71,99034d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59534d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59534d

Varsity Lincoln, Inc.Novi, MI

+$5,000$78,34527d

Lincoln of BloomingtonBloomington, MN

+$5,000$84,01027d

Cogswell Mtrs IncRussellville, AR

+$5,000$71,14027d

Lincoln of SmithtownSaint James, NY

+$5,000$72,04034d

Capital Lincoln of WilmingtonWilmington, NC

+$5,000$71,99027d

Planet Lincoln Love FieldDallas, TX

+$5,000$75,59534d

West Point LincolnHouston, TX

+$5,000$71,14034d