Deal Sheet: 2026 Nautilus Reserve

Planet Lincoln Love Field · Dallas, TX · VIN: 5LMPJ8KA3TJ066811

Negotiation Guide

Opening Offer

$71,457

Fair Price

$72,957

Walk Away Above

$71,776

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$62,830

Est. Invoice$64,947

Holdback (est.)$2,118

MSRP (Sticker)$70,595

Asking Price$75,595

Markup+$5,000

Est. Dealer Margin on This Car$12,765

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory134 vehicles

Avg Markup (All Models)+$3,291

Avg Markup (Nautilus)+$5,000

% Below MSRP23%

Avg Days to Sell20 days

Avg Sold Markup+$1,029

Price History

Jul 9, 2026$72,595 → $75,595(+$3,000)

Cheaper Nautilus Reserve Inventory

Lincoln of FranklinFranklin, TN

+$5,000$74,72046d

Evergreen LincolnIssaquah, WA

+$5,000$79,29546d

Ford Lincoln of LafayetteLafayette, IN

+$5,000$77,49046d

LaFontaine Lincoln Grand RapidsGrand Rapids, MI

+$5,000$80,46016d

Reineke Ford of TiffinTiffin, OH

+$5,000$75,35546d

Parks Lincoln of TampaTampa, FL

+$5,000$78,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$71,99032d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,69532d