Deal Sheet: 2026 Nautilus Reserve

Cogswell Mtrs Inc · Russellville, AR · VIN: 5LMPJ8KA5TJ068396

Negotiation Guide

Opening Offer

$67,436

Fair Price

$68,936

Walk Away Above

$67,538

• Recent buyers paid ~$2,796 above MSRP

Price Breakdown

Est. Dealer Cost$58,865

Est. Invoice$60,849

Holdback (est.)$1,984

MSRP (Sticker)$66,140

Asking Price$71,140

Markup+$5,000

Est. Dealer Margin on This Car$12,275

Percentile100% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold1527

Avg Markup+$2,796

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell28 days

Dealer Profile

Inventory81 vehicles

Avg Markup (All Models)-$352

Avg Markup (Nautilus)+$5,000

% Below MSRP69%

Avg Days to Sell29 days

Avg Sold Markup-$1,185

Price History

Jul 9, 2026$68,140 → $71,140(+$3,000)

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