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Deal Sheet: 2026 Nautilus Reserve
Gary Yeomans Lincoln Ocala · Ocala, FL · VIN: 5LMPJ8K4XTJ029569
Negotiation Guide
Opening Offer
$73,138
Fair Price
$74,638
Walk Away Above
$73,792
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$64,921
Est. Invoice$67,109
Holdback (est.)$2,188
MSRP (Sticker)$72,945
Asking Price$77,945
Markup+$5,000
Est. Dealer Margin on This Car$13,024
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory419 vehicles
Avg Markup (All Models)-$576
Avg Markup (Nautilus)+$5,000
% Below MSRP84%
Avg Days to Sell16 days
Avg Sold Markup-$275
Price History
Jul 9, 2026$74,945 → $77,945(+$3,000)
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