Deal Sheet: 2026 Nautilus Reserve

Hoffman Lincoln · East Hartford, CT · VIN: 5LMPJ8K4XTJ018698

Negotiation Guide

Opening Offer

$70,240

Fair Price

$71,740

Walk Away Above

$70,590

• Recent buyers paid ~$2,796 above MSRP
• Sitting 48 days (avg 28) — extra leverage

Price Breakdown

Est. Dealer Cost$61,802

Est. Invoice$63,885

Holdback (est.)$2,083

MSRP (Sticker)$69,440

Asking Price$74,440

Markup+$5,000

Est. Dealer Margin on This Car$12,638

Percentile100% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold1527

Avg Markup+$2,796

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell28 days

Dealer Profile

Inventory94 vehicles

Avg Markup (All Models)+$250

Avg Markup (Nautilus)+$5,000

% Below MSRP57%

Avg Days to Sell29 days

Avg Sold Markup-$789

Price History

Jul 9, 2026$71,440 → $74,440(+$3,000)

Cheaper Nautilus Reserve Inventory

Parks Lincoln of TampaTampa, FL

+$5,000$71,99034d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59534d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59534d

Varsity Lincoln, Inc.Novi, MI

+$5,000$78,34527d

Lincoln of BloomingtonBloomington, MN

+$5,000$84,01027d

Cogswell Mtrs IncRussellville, AR

+$5,000$71,14027d

Lincoln of SmithtownSaint James, NY

+$5,000$72,04034d

Capital Lincoln of WilmingtonWilmington, NC

+$5,000$71,99027d

Planet Lincoln Love FieldDallas, TX

+$5,000$75,59534d

West Point LincolnHouston, TX

+$5,000$71,14034d