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Deal Sheet: 2026 Nautilus Reserve

Beau Townsend Lincoln of Dayton · Vandalia, OH · VIN: 5LMPJ8K49TJ025724

Negotiation Guide

Opening Offer
$77,718
Fair Price
$79,218
Walk Away Above
$78,409
  • Recent buyers paid ~$2,362 above MSRP
  • Sitting 47 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$69,064
Est. Invoice$71,392
Holdback (est.)$2,328
MSRP (Sticker)$77,600
Asking Price$82,600
Markup+$5,000
Est. Dealer Margin on This Car$13,536
Percentile100% of inventory is priced lower
Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days

Dealer Profile

Inventory247 vehicles
Avg Markup (All Models)-$1,075
Avg Markup (Nautilus)+$5,000
% Below MSRP75%
Avg Days to Sell22 days
Avg Sold Markup-$528

Price History

Jul 9, 2026$79,600$82,600(+$3,000)