Deal Sheet: 2026 Nautilus Reserve

Richmond Lincoln · Richmond, VA · VIN: 5LMPJ8K48TJ006968

Negotiation Guide

Opening Offer

$68,328

Fair Price

$69,828

Walk Away Above

$68,959

• Recent buyers paid ~$2,362 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$60,600

Est. Invoice$62,643

Holdback (est.)$2,043

MSRP (Sticker)$68,090

Asking Price$73,090

Markup+$5,000

Est. Dealer Margin on This Car$12,490

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory250 vehicles

Avg Markup (All Models)-$756

Avg Markup (Nautilus)+$5,000

% Below MSRP80%

Avg Days to Sell26 days

Avg Sold Markup-$448

Price History

Jul 9, 2026$70,090 → $73,090(+$3,000)

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