Deal Sheet: 2026 Nautilus Reserve

Napleton's River Oaks Lincoln, LLC · Calumet City, IL · VIN: 5LMPJ8K47TJ069804

Negotiation Guide

Opening Offer

$71,997

Fair Price

$73,497

Walk Away Above

$72,316

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$63,310

Est. Invoice$65,444

Holdback (est.)$2,134

MSRP (Sticker)$71,135

Asking Price$76,135

Markup+$5,000

Est. Dealer Margin on This Car$12,825

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory36 vehicles

Avg Markup (All Models)+$4,528

Avg Markup (Nautilus)+$5,000

% Below MSRP8%

Avg Days to Sell20 days

Avg Sold Markup+$1,733

Price History

Jul 9, 2026$73,135 → $76,135(+$3,000)

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