Deal Sheet: 2026 Nautilus Reserve

North Park Lincoln · San Antonio, TX · VIN: 5LMPJ8K47TJ069723

Negotiation Guide

Opening Offer

$72,752

Fair Price

$74,252

Walk Away Above

$73,071

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$63,982

Est. Invoice$66,139

Holdback (est.)$2,157

MSRP (Sticker)$71,890

Asking Price$76,890

Markup+$5,000

Est. Dealer Margin on This Car$12,908

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory288 vehicles

Avg Markup (All Models)+$3,861

Avg Markup (Nautilus)+$5,000

% Below MSRP19%

Avg Days to Sell19 days

Avg Sold Markup+$1,670

Price History

Jul 9, 2026$73,890 → $76,890(+$3,000)

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