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Deal Sheet: 2026 Nautilus Reserve
Riverside Lincoln · Macon, GA · VIN: 5LMPJ8K47TJ062738
Negotiation Guide
Opening Offer
$77,607
Fair Price
$79,107
Walk Away Above
$77,926
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$68,303
Est. Invoice$70,605
Holdback (est.)$2,302
MSRP (Sticker)$76,745
Asking Price$81,745
Markup+$5,000
Est. Dealer Margin on This Car$13,442
Percentile100% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory111 vehicles
Avg Markup (All Models)+$86
Avg Markup (Nautilus)+$5,000
% Below MSRP73%
Avg Days to Sell23 days
Avg Sold Markup-$1,487
Price History
Jul 9, 2026$78,745 → $81,745(+$3,000)
Cheaper Nautilus Reserve Inventory
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+$5,000$74,72046d
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+$5,000$79,29546d
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+$5,000$77,49046d
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+$5,000$80,46016d
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+$5,000$75,35546d
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+$5,000$78,59532d
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+$5,000$71,99032d
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+$5,000$75,59532d
Parks Lincoln of TampaTampa, FL
+$5,000$75,69532d