Deal Sheet: 2026 Nautilus Reserve

Beau Townsend Lincoln of Dayton · Vandalia, OH · VIN: 5LMPJ8K47TJ042022

Negotiation Guide

Opening Offer

$71,454

Fair Price

$72,954

Walk Away Above

$72,099

• Recent buyers paid ~$2,362 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$63,408

Est. Invoice$65,545

Holdback (est.)$2,137

MSRP (Sticker)$71,245

Asking Price$76,245

Markup+$5,000

Est. Dealer Margin on This Car$12,837

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory247 vehicles

Avg Markup (All Models)-$1,075

Avg Markup (Nautilus)+$5,000

% Below MSRP75%

Avg Days to Sell22 days

Avg Sold Markup-$528

Price History

Jul 9, 2026$73,245 → $76,245(+$3,000)

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+$5,000$74,72046d

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